![]() Check local stores about timing in your area to snag this giveaway. Patrick Connelly is a project manager at Twisted Rope.At participating Dippin' Dots locations this Sunday, customers can get a free mini cup of any flavor of Dippin' Dots during a two-hour window that could vary by location. Read more Twine posts in the Loose Ends series here. Loose Ends is a roundup of news and notes of the latest industry trends we are seeing at Twisted Rope and being seen in digital development. The Body Shop, an international beauty brand, is using pets in Instagram posts to raise anti-animal testing awarenessĮconsultancy examines 30 brands with unique social media approachesĮntrepreneur details Instagram marketing tips IMAGE CREDIT: Images courtesy of Halo Top’s Instagram page.Įxplore these links to learn more about what’s going on now in digital marketing, social media and how brands are utilizing Instagram in digital strategy. It’s what the AMA is calling the “ Social Media Multiplier,” which, in addition to boosting sales, is enriching company culture, making a business more attractive to potential employees and improving retention of current employees as they feel more in tune with thier company’s accomplishments and long-term goals. Employee engagement brings brands to life, builds brand ownership, share’s a company’s story and fosters an internal community within the workplace, the association added. “Social media offers employees an opportunity to represent the company’s brand to the outside world” the AMA wrote. It’s a tactic Halo Top has used, as well, utilizing quotes from employees about their favorite flavors. “Engaging employees in social media creates indirect but equally powerful pathways to impact.” “The power of social (media) lies in acquiring and delighting customers,” the American Marketing Association (AMA) wrote earlier this year. It’s a digital strategy that’s working wonders in business as more than 80 percent of consumers research a product online before purchasing. Halo Top and many other companies have found omnichannel digital marketing to be the key in navigating the digital transformation and connecting with today’s consumers. “Instead of cluttered or busy images with loads of messaging, we focus on clean images that allow our packaging and ice cream to shine through a bit,” Woolverton added.ĭigiday reported Halo Top is now working with a creative agency on its first “national digital campaign.” Halo Top’s been tagged in over 200,000 Instagram posts and has about 600,000 followers on Facebook.īUILDING A FOLLOWING: “Healthy” ice cream company Halo Top is building a loyal base of customers without traditional advertising and through social media. In 2013, it rebranded as Halo Top and it’s word-of-mouth, social media-charged following has continued to build and build since. Woolverton founded the company as Eden Creamery in 2011. “If you can focus on people who actually want to see your ads, everyone is happier.” “You can make $100 go a lot further through, say, a Facebook ad where you can target demographically, psychographically, geographically, etc., than by taking out ad space in a newspaper,” Woolverton told AdAge. It’s high in protein and flavors range between 240 and 360 calories a pint. ![]() ![]() Halo Top has only about 25 percent of the calories of regular ice cream. “That way, our fans can see we’re just real people, not suited-up executives running focus-group studies on what people will respond to best.” “We work hard to make sure our voice comes through as best we can,” Woolverton said. Justin Woolverton, Halo Top’s founder and chief executive officer, told Digiday it’s his brand’s approach to social media that’s making all the difference. Without the use of traditional advertising as we’ve become accustomed to in business, Halo Top’s annual sales now exceed $100 million, according to AdAge, and supermarkets can barely seem to keep any of Halo Top’s arsenal of flavors on the shelf. Halo Top has seen its Instagram following rise past the 475,000 mark in the last week and its total social following soar past 1 million, according to Digiday. One of the most recent beneficiaries is the “healthy” ice cream brand Halo Top, which has seen sales increase in the last year by a staggering 2,500 percent. Social media can provide a big boost for brands. Halo Top’s building an ice cream empire via social media ![]()
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